Graphic Designer
Visual Communicator
I make things look good, make ideas make sense, and occasionally make them move.
Located in Asheville, NC
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Hi, I’m Katie McElhaney
Good design shouldn’t make you work harder. Here’s a look at some of the things I’ve made across print, digital, and everything in between.
SARAH TURNER
Campaign + Advertising + Strategic Communication
The goal:
Turn Sarah’s expertise into content that could educate, promote, and actually stop the scroll.
The work started with a clear strategy: organize the message, define the audience, and build a visual direction that could carry across the campaign.
EXECUTION
[James Patterson 5a (9.16).mp4]
[Sarah Reel Laptop Ad.a (9.16).mp4]
James Patterson / Paid Ad
One campaign. Three formats.
1:1 • 4:5 • 9:16
Campaign Group - Book
[Ad 1] [Ad 2] [Ad 3]
MASTERCLASS: [TITLE]
Long-form video • 2 hours
A new book meant a new campaign.
I expanded Sarah’s existing visual language into a fresh launch system spanning ads, funnel videos, limited-time offers, and promotional content.
My role: Design, Motion & Video Editing
Promotional Content - Workshop
[Launch Ready Jan LBYOB Workshop Video-3NoAI_v1]
[Strong still or short clip]
APPLICATION
[Video Mockup]
[Still YouTube mockup]
Title / why it matters
Optional one-line context
My role: Design, Motion & Video Editing
APPLICATION
95+ ads. 10+ long-form videos. One connected brand.
Design that feels right.
Benchline is a fake brand that I created to showcase my design skills.
Slogan: Designing everyday tools that support focused, capable work and thoughtful living.
PowerPoint - Adobe Express
Benchline is a conceptual everyday carry brand focused on function, restraint, and longevity. This project explores a cohesive identity system using a single typeface, minimal color, and structured layouts to create a clear, product-driven visual language. The paired posters highlight the relationship between writing and making disciplined, system-based design.
Urbin Posters Mockup
Product photography: Katie McElhaney
Programs: Adobe Illustrator, Photoshop, and Lightroom
The Benchline Instagram mockup account expands the brand system through social content, product communication, and structured visual storytelling. The account was designed to align with the larger identity system while exploring how the brand would operate across digital platforms.
Instagram Reels Mockup
Product photography: Katie McElhaney
Programs: Adobe After Effects and Lightroom
Sarah Turner Agency
Video Editing & Content Production
Sarah Turner Agency creates educational and marketing content for its community and clients. I edited long-form Masterclass content and short-form videos, shaping raw footage into clear, engaging pieces that feel natural to Sarah’s voice while keeping the information easy to follow.
For Sarah Turner Agency, I edited 95+ short-form ads designed to stay consistent with the brand while feeling natural and engaging. I selected visuals, built the pacing, added captions, and shaped each edit around the message so the finished videos felt polished without losing Sarah’s personality.
Thank you again for your time and consideration!
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KATIE McELHANEY
Creative Services Designer | Asheville, NC | hypeteamstudio.com | katiemcstudio@gmail.com | 828.785.8148
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Concept, design & product photography: Katie McElhaney
Mockups: MockupsDesign.com (Landscape Book; Urban Posters)
Concrete texture: Pexels.com (Photo by Anntarazevich)
Marble texture: Pexels.com (Photo by Karola)