Graphic Designer

Visual Communicator

I make things look good, make ideas make sense, and occasionally make them move.

Located in Asheville, NC

Contact Katie
Jump To Resume

QUICK JUMP NAVIGATION BAR

Campaign →
Brand →
Print →
Photography →
Video →
Additional Work →
Live Production →
How I Think →
About →

Hi, I’m Katie McElhaney

Good design shouldn’t make you work harder. Here’s a look at some of the things I’ve made across print, digital, and everything in between.

SARAH TURNER

Campaign + Advertising + Strategic Communication

The goal:

Turn Sarah’s expertise into content that could educate, promote, and actually stop the scroll.

The work started with a clear strategy: organize the message, define the audience, and build a visual direction that could carry across the campaign.

Lorem ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Design that feels right.

Benchline is a fake brand that I created to showcase my design skills.

Slogan: Designing everyday tools that support focused, capable work and thoughtful living.

3-31-26 Benchline Photoshoot-13.jpg
3-31-26 Pen Benchline Photoshoot-6.jpg
3-31-26 Benchline Photoshoot-16.jpg
3-31-26 Benchline Photoshoot-2.jpg

PowerPoint - Adobe Express

From Idea to Identity → External link
Free_Book_Mockup_4.jpg
Free_Book_Mockup_8.jpg
Free_Book_Mockup_7.jpg
Free_Book_Mockup_6.jpg
Free_Book_Mockup_1.jpg
Horizontal_Book_Mockup_5.jpg

Benchline is a conceptual everyday carry brand focused on function, restraint, and longevity. This project explores a cohesive identity system using a single typeface, minimal color, and structured layouts to create a clear, product-driven visual language. The paired posters highlight the relationship between writing and making disciplined, system-based design.

Urbin Posters Mockup
Product photography: Katie McElhaney
Programs: Adobe Illustrator, Photoshop, and Lightroom

The Benchline Instagram mockup account expands the brand system through social content, product communication, and structured visual storytelling. The account was designed to align with the larger identity system while exploring how the brand would operate across digital platforms.

Instagram Reels Mockup
Product photography: Katie McElhaney
Programs: Adobe After Effects and Lightroom

Sarah Turner Agency
Video Editing & Content Production

Sarah Turner Agency creates educational and marketing content for its community and clients. I edited long-form Masterclass content and short-form videos, shaping raw footage into clear, engaging pieces that feel natural to Sarah’s voice while keeping the information easy to follow.

For Sarah Turner Agency, I edited 95+ short-form ads designed to stay consistent with the brand while feeling natural and engaging. I selected visuals, built the pacing, added captions, and shaped each edit around the message so the finished videos felt polished without losing Sarah’s personality.

External link to Ad Example

Thank you again for your time and consideration!

  • KATIE McELHANEY

    Creative Services Designer | Asheville, NC | hypeteamstudio.com | katiemcstudio@gmail.com | 828.785.8148

    • Concept, design & product photography: Katie McElhaney

    • Mockups: MockupsDesign.com (Landscape Book; Urban Posters)

    • Concrete texture: Pexels.com (Photo by Anntarazevich)

    • Marble texture: Pexels.com (Photo by Karola)