Hi, I’m Katie McElhaney

I design with clear hierarchy, intentional type, and work that holds up in both print and digital.

Below is a fake brand called Benchline I created to showcase my design skills. Thank you for taking a moment to review this.

Design that feels right.

Designing everyday tools that support focused, capable work and thoughtful living.

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3-31-26 Pen Benchline Photoshoot-6.jpg
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PowerPoint - Adobe Express

From Idea to Identity → External link
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Benchline is a conceptual everyday carry brand focused on function, restraint, and longevity. This project explores a cohesive identity system using a single typeface, minimal color, and structured layouts to create a clear, product-driven visual language. The paired posters highlight the relationship between writing and making disciplined, system-based design.

Urbin Posters Mockup
Product photography: Katie McElhaney
Programs: Adobe Illustrator, Photoshop, and Lightroom

The Benchline Instagram mockup account expands the brand system through social content, product communication, and structured visual storytelling. The account was designed to align with the larger identity system while exploring how the brand would operate across digital platforms.

Instagram Reels Mockup
Product photography: Katie McElhaney
Programs: Adobe After Effects and Lightroom

Thank you again for your time and consideration!

Contact

  • KATIE McELHANEY

    Creative Communications Professional | Asheville, NC | hypeteamstudio.com | katiemcstudio@gmail.com | 828.785.8148

    PROFESSIONAL SUMMARY

    Creative professional with experience in project coordination, team collaboration, and fast-paced production environments. Skilled in communication, workflow organization, and leadership support. Known for adaptability, strong interpersonal skills, and building positive team relationships.

    EDUCATION

    B.F.A. in Graphic Design | Western Carolina University

    EXPERIENCE

    Freelance Photographer and Videographer 2023 - present

    • Collaborated with clients to identify goals and deliver visual solutions
    • Managed communication, scheduling, and timelines across active projects
    • Built strong client relationships through communication and problem solving
    • Created workflows and production systems to improve efficiency

    Automotive Photographer | VinShots 2025 - present

    • Managed high-volume workflows while meeting tight turnaround
    • Coordinated across teams to ensure accuracy and consistency in deliverables
    • Balanced multiple priorities simultaneously in fast-paced environments
    • Adapted quickly to changing project needs and operational demands

    Communications Team Member | Biltmore Church 2022 – 2023

    • Directed weekly multi-camera live productions in fast-paced environments
    • Coordinated camera, audio, and lighting teams for seamless execution
    • Trained and supervised volunteers in production operations and graphics systems
    • Collaborated with teams to support communication workflows and organizational needs
    • Managed apparel and print production requests across multiple projects

    SKILLS

    Communication & Operations

    • Team Leadership
    • Project Coordination
    • Client Communication
    • Volunteer Training
    • Workflow Management

    Production & Technical Skills

    • Live Production & Event Operations
    • Cross-Functional Team Collaboration
    • Adobe Creative Suite (Photoshop, Premiere, Illustrator)
    • Photography, Videography & Media Editing
    • FAA Part 107 Certified Drone Pilot

    • Concept, design & product photography: Katie McElhaney

    • Mockups: MockupsDesign.com (Landscape Book; Urban Posters)

    • Concrete texture: Pexels.com (Photo by Anntarazevich)

    • Marble texture: Pexels.com (Photo by Karola)